Milestones

Overview

Five decades ago and exactly in the year 1968, Sheikh Mohammed bin Abdul Aziz Al Rajhi - founder of Al-Jazirah Home Appliance Co., Ltd., in the city of Riyadh (First Industrial Zone) - has established the first factory for Evaporative air coolers in the Middle East, with a vision of providing an international product to meet the needs of the local consumer. Now, more than 1050 workforce are carefully selected and armed with the necessary expertise to share and contribute the same vision, through 9 factories (8 in Saudi Arabia and 1 in Sudan), distributed via 31 Showrooms covering throughout the Kingdom, in addition to the established network of distributors, backed by after sales service excellence, providing different 15 electrical products range & spare parts, by more than 100 developed models and 12 supported registered brands , covering commercial & domestic appliances, water heaters and after sales motors needs in the Gulf, Middle East & Africa.

  • Establishment of Al Rajhi Desert Coolers Co.
  • First Desert Cooler in the Middle East launch
  • Showcase Refrigerators launch
  • Water Coolers launch
  • Professional Grills launch
  • Establishment of Air conditioning production
  • Water Heaters launch
  • Top Table Stove launch
  • Gas Stove Launch
  • Bolted Water Dispenser launch
  • Split Air Condition Distribution
  • Establishment of the first factory outside KSA in Sudan
  • International Emerson Motors agency in the Middle East
  • First Fiber Water cooler launch – Aqua Clear
  • First Central Desert Cooler launch with - Smart Control Unit
  • New Desert coolers launch - AL FARID
  • First Ultraviolet polypropylene Desert Cooler launch - Al Jazirah Plastic
  • First full safety Gas Cooker with micro switch technology launch - King Gas
  • First Gas Cooker with Italian components - King Gas
  • First set of hyper and beverage Showcase Refrigerator launch - King Cool
  • Opening of the industrial complex in Sudan - Manufacturing Freon air conditioners (Window Type)
  • First local Water Cooler (open tank) launch – Aqua Clear
  • The long-life Desert Cooler launch – Al Jazirah Teflon
  • The Economical Desert Cooler launch - Al Iqtesadi
  • Expansion of Products portfolio manufactured in Sudan - Water Cooler
  • Expansion of Products portfolio marketed in Sudan – Bottle Water Dispenser / Oven
  • Healthy Desert Cooler launch – Al Jazirah Plasma
  • The domestic Deep Freezer 300 liter launch - Crony
  • The production of Gas Cooker stainless steel 60 * 60 launch - Crony
  • Expansion of Products portfolio marketed in Sudan - AC Split
  • Al-Jazirah developed into a Al Jazirah for Home Appliances Co., Ltd
  • The winner of Saudi Innovation Award 2010 ”Products & Patents from Innovation to Market”.
  • International Emerson Motors sold to Nidec International Corporation.
  • International Emerson & US Motors agency was renew for both Middle East and whole Africa for coming 5 years.
  • Al Jazirah took a part in the “Principles of Marketing by Philip Kotler-Arab World Edition” one of the most recognized books.
  • Al Jazirah confirm its quality by renewing the latest version of ISO.